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Privacy Policy

Ten Lives Media, LLC
Last Updated: April 24, 2026

Ten Lives Media, LLC (“XLM,” “we,” “us,” or “our”) operates the website tenlivesmedia.com. This Privacy Policy explains what information we collect, how we use it, and your rights regarding that information.

We keep this straightforward. If you have questions, contact us at info@tenlivesmedia.com.


Information We Collect

Information You Provide Directly

When you interact with our website forms, you may provide:

  • Your name and email address (required for form submissions)
  • Your job title, company type, annual revenue range, and sales process information (via our qualification assessment)
  • Responses to our Revenue Impact Calculator
  • Your email address when subscribing to the Revenue Architect Brief newsletter

Information Collected Automatically

When you visit our website, we automatically collect:

  • UTM Tracking Data: If you arrive via a tagged link (such as from LinkedIn, email, or other sources), we capture the source, medium, and campaign parameters to understand how visitors find us. This data is stored in browser cookies for up to 90 days and is associated with your contact record if you submit a form.
  • Cookies: We use functional cookies necessary for the website to operate (form tokens, session management) and tracking cookies for analytics and attribution. See “Cookies” below for details.
  • Analytics Data: We use Google Analytics 4 to collect anonymized usage data including pages visited, time on site, device type, and general geographic region. This data is aggregated and not personally identifiable.

How We Use Your Information

We use the information we collect to:

  • Respond to your form submissions and qualification assessments
  • Score and route your assessment to determine fit for our services
  • Send you the Revenue Architect Brief newsletter (if you subscribe)
  • Understand which marketing channels drive visitor engagement (UTM attribution)
  • Improve our website and services based on aggregated analytics
  • Communicate with you about our services if you’ve expressed interest

We do not sell, rent, or share your personal information with third parties for their marketing purposes.


Third-Party Services That Process Your Data

We use the following services to operate our website and business:

  • WP Engine: Website hosting. Your form submissions and contact data are stored on servers managed by our hosting provider.
  • FluentCRM: Our customer relationship management system, hosted within our WordPress installation. Stores contact records, email preferences, assessment responses, and UTM attribution data.
  • Fluent Forms Pro: Processes form submissions on our website. Data is stored in our WordPress database.
  • FluentSMTP: Sends transactional emails (form confirmations, verification emails) through our Gmail API integration.
  • AFL UTM Tracker: Captures marketing attribution data from URL parameters and stores it in browser cookies.
  • Google Analytics 4: Collects anonymized website usage statistics. Google’s privacy policy applies to data processed by GA4.
  • Complianz: Manages cookie consent preferences on our website.

Cookies

Our website uses the following types of cookies:

Functional Cookies (always active): These are necessary for the website to work properly. They include WordPress session cookies, form security tokens, and cookie consent preferences. These cannot be disabled without breaking site functionality.

Analytics Cookies (require consent): Google Analytics 4 uses cookies to collect anonymized usage data. These are only set after you provide consent via our cookie banner.

Attribution Cookies (require consent): AFL UTM Tracker sets cookies to capture how you found our website (source, medium, campaign). These cookies persist for up to 90 days and are used to associate attribution data with form submissions.

You can manage your cookie preferences at any time through the “Cookies Settings” link in our website footer or by adjusting your browser settings.


Email Communications

If you subscribe to the Revenue Architect Brief or submit our qualification assessment, you will receive email communications from us. All marketing emails include an unsubscribe link. You can opt out at any time.

We use a double opt-in process for newsletter subscriptions. You will receive a verification email to confirm your subscription before we add you to our mailing list.


Your Rights

You have the right to:

  • Access the personal information we hold about you
  • Correct inaccurate information
  • Delete your personal information from our systems
  • Opt out of marketing communications at any time
  • Request a copy of your data in a portable format

To exercise any of these rights, email us at info@tenlivesmedia.com. We will respond within 30 days.

California Residents (CCPA)

If you are a California resident, you have additional rights under the California Consumer Privacy Act, including the right to know what personal information we collect, the right to request deletion, and the right to opt out of the sale of your personal information. We do not sell personal information.

European Residents (GDPR)

If you are located in the European Economic Area, you have rights under the General Data Protection Regulation including the right to access, rectification, erasure, restriction of processing, data portability, and the right to object. Our legal basis for processing your data is legitimate interest (responding to your inquiries) and consent (marketing communications).


Data Retention

We retain your contact information and form submission data for as long as it is necessary to provide our services and maintain our business relationship. If you request deletion, we will remove your data within 30 days, except where we are required to retain it by law.

Newsletter subscriber data is retained until you unsubscribe. Assessment submission data is retained for the duration of any business relationship plus 12 months.


Data Security

We use industry-standard security measures to protect your information, including SSL encryption on our website, secure hosting environments, and access controls on our CRM and database systems. However, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.


Children’s Privacy

Our website and services are intended for business professionals. We do not knowingly collect information from individuals under the age of 18. If we become aware that we have collected information from a minor, we will delete it promptly.


Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated “Last Updated” date. We encourage you to review this page periodically.


Contact Us

If you have questions about this Privacy Policy or how we handle your data:

Ten Lives Media, LLC
Milwaukee, Wisconsin
Email: info@tenlivesmedia.com